Monday, March 5, 2012

tangerine tango in marketing campaigns

I have been seeing more and more Tangerine Tango being used in fashion, home furnishings and products since Pantone announced it to be the color of the year. And I'm especially excited to see companies embracing the color in their marketing campaigns. A good example of this is the new jcpenney catalog that was mailed out the first week in March. Not only did it show off their new logo and campaign but almost every page has some shade of this lovely hue! Here are a few of my favorite spreads from their catalog.
I love how the boxes are brought into the catalog, repeated on the pages and used to guide your eye throughout each spread.
I have to admit that I don't love their new logo but I do think it's a vast improvement from their previous ones. What I do like about it though is the whole concept behind the square design—reminding customers to "frame the things they love". It also represents American heritage and commitment to treat customers "fair and square". I might even start shopping at jcp now!  

What other companies are using tangerine tango in their campaigns or collateral pieces. Please share!