Friday, November 15, 2013

A peek into color forecasting...

I attended the Color Marketing Group International Summit in beautiful Palm Springs last week. We had one full day of amazing speakers and another full day filled with color workshops. And then on the final day, we received all the reports back from the workshops along with color palettes that were selected from the participants in all the ChromoZONE workshops in North America, Latin America, Europe and Asia Pacific. I can't share the 2015 World Palette with you yet but I can give you a peek of what went on in my workshop, ColorsNOW.
Here are a few members from my group, busy finalizing the colors we chose to tell our story—because every color palette has a story behind it. We had to identify what colors from the 2013 global palette have successfully made it into products by market—home decor, fashion, textiles, graphics, etc. My colors and story boards are shown below. 

The three colors I chose from the 2013 World Palette, Tequilla Sunrise, Cloud Appeal and Blueburst, have successfully made it into products. They are being used in fashion, home decor, accessories, textiles, technology and graphic communication and I've used them on numerous graphic projects this year. These colors also happen to be my favorite hues this year. Of course, I never get tired of orange since it's marigold's brand color!

As for the NEXT colors... you'll just have to wait and see!

Click here for more information on the 2013 Color Marketing Group International Summit and for a glimpse of the 2014 World Palette.

What are your favorite colors? Which ones have you used successfully in your market?

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